With AI on the rise, it was only a matter of time before big manufacturing companies started investing, merging, and working alongside major AI development and research groups – and that time may be now. In the world of tech and AI, it doesn’t get much bigger than Apple and OpenAI respectively.
While these two industry titans have had a somewhat spotty relationship in the past, many will now be shocked to find out that a potential deal is on the table to merge their capabilities. Additionally, we recently reported that Siri will be getting a major AI upgrade, and this merge with ChatGPT could now be part of that process.
Is ChatGPT coming to Apple devices?
Apple, known for its focus on in-device AI models like Siri, has reportedly struck a deal with OpenAI, the company behind ChatGPT. This move comes despite internal resistance, with Apple’s AI chief, John Giannandrea, who previously expressed skepticism about chatbots.
First reported in The Information, details of the agreement remain under wraps, but it does suggest a significant shift in Apple’s AI strategy and could signal that a ChatGPT-like functionality is coming to new Apple devices and iOS updates. This supposed deal is also likely to boost the position of OpenAI CEO Sam Altman – a position that was seriously questioned last year following his shock removal (via a vote of no confidence) and hasty reinstatement all within a matter of days.
Siri and OpenAI
This potential partnership with OpenAI would signify a departure from Apple’s prior approach of developing in-device AI models. These models prioritize user privacy by keeping data and processing on the device itself. However, on-device models often have limitations in capabilities compared to Large Language Models (LLMs) like those developed by OpenAI.
LLMs, with access to vast amounts of data and computing power in the cloud, can offer more sophisticated responses and perform more complex tasks. The potential deal with OpenAI suggests Apple might be looking to bridge the gap by integrating OpenAI’s server-side LLM technology, potentially with its own Siri AI platform – something which would cause shockwaves through the tech world.
Expanding capabilities
The exact details of the partnership, including how the technology will be integrated into Apple’s ecosystem, remain shrouded in secrecy for now. However, Apple is expected to unveil more information during its upcoming Worldwide Developers Conference keynote on June 10.
This announcement could shed light on how features like ChatGPT will be implemented within Siri and other Apple applications. With this potential integration, Apple users may soon experience a significant boost in the capabilities of their devices.
